TIGER WOODS EMBROILED IN ANOTHER LEGAL DISPUTE OVER SUN DAY RED BRAND AS PUMA LAUNCHES CHALLENGE
Tiger Woods is facing a legal challenge from Puma in the second dispute to engulf the golf legend's new apparel brand.
Sun Day Red's hopes of trademarking its logo has hit another stumbling block after Puma filed a last-minute notice of opposition against Sun Day Red.
As first reported by CNBC, the German shoe and clothing giants argue that the Sun Day Red logo is too similar to its own.
Puma's logo - a black silhouette of the leaping cat - has been the same since 1969. Sun Day Red, meanwhile, uses the outline of a Tiger featuring 15 lines - one for each of Wood's major victories.
Puma is hoping to prevent Sun Day Red, which is owned by TaylorMade, from using its current mark.
'Due to the confusing similarity of the marks and the identical, legally identical, or closely related nature of the goods and services of the parties, consumer confusion is likely between the Challenged Marks and the Leaping Cat logo,' Puma said, per CNBC.
It's not the first time that Sun Day Red has run into problems within the first 12 months of its launch.
Back in September, the brand was the subject of a notice of opposition by Tigeraire, a Louisiana-born company that produces helmets for athletes, industrial workers, outdoor enthusiasts. The case remains in litigation in federal court.
Woods revealed the new venture at a glitzy launch event near Los Angeles last February. It came after Woods ended his 27-year deal with Nike.
'We feel very confident in our trademarks and logos,' TaylorMade said in a statement to CNBC.
It's said the case could go for trial next year, although a deal could be reached before then.
Read more 2025-01-08T21:10:44Z
